Newsroom

Always Enabled

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
na_id	1 year 24 days	The na_id is set by AddThis to enable sharing of links on social media platforms like Facebook and Twitter.
ouid	1 year 24 days	Associated with the AddThis widget, this cookie helps users to share content across various networking and sharing forums.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
__utma	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	30 minutes	Google Analytics sets this cookie, to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics.
__utmc	session	The cookie is set by Google Analytics and is deleted when the user closes the browser. It is used to enable interoperability with urchin.js, which is an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	10 minutes	Google Analytics sets this cookie to inhibit request rate.
__utmz	6 months	Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_7456052_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
trackalyzer	1 year	This cookie is used by Leadlander. The cookie is used to analyse the website visitors and monitor traffic patterns.
uid	1 year 24 days	This is a Google UserID cookie that tracks users across various website segments.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__ss	1 day	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
__ss_referrer	1 hour	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
__ss_tk	25 years	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
A3	1 year	Yahoo set this cookie for targeted advertising.
anj	3 months	AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
IDSYNC	1 year	This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them.
koitk	10 years	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
pa_crosswise_ts	2 years	The pa_crosswise_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_google_ts	2 years	The pa_google_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_openx_ts	2 years	The pa_openx_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_rubicon_ts	2 years	The pa_rubicon_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_twitter_ts	2 years	The pa_twitter_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
pa_uid	2 years	This cookie is set by prfct.co. This cookie is used across the websites that use same ad network to display ads to the other advertisers in the network.
pa_yahoo_ts	2 years	The pa_yahoo_ts cookie is set by Perfect Audience for advertising purposes based on user behavioural data.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
__utmt_UA-7456052-1	10 minutes	No description

Press Releases

ZE in the News

Assets and Guidelines

Media Relations and Speaking Opportunities

ZE Events

Michelle Mollineaux